A marketing professional cannot overlook the most prominent events of the year for their strategies. Using a calendar with events facilitates strategic planning and the execution of effective campaigns by anticipating and capitalizing on relevant events such as holidays, celebrations, or seasonal trends, adapting marketing strategies coherently with the cultural and social context. As is tradition, Qualifio has published its marketing calendar for 2024 and made it available for free download.

An indispensable tool for planning your campaigns The conviction is clear: any opportunity is suitable for interacting with the community and collecting zero-party data through interactive content. That is why Qualifio has created a comprehensive marketing calendar for the year 2024, which gathers over 370 key events. Annually, the disclosure of Qualifio’s calendar provides digital experts with a comprehensive tool that allows them to gain a clear perspective of all upcoming events throughout the year.

This tool is available both online and in PDF format. Following the same structure as the previous year, the calendar is organized by months, detailing the various key moments to consider when conceiving impactful campaigns.

Events for all types of themes and occasions As in previous editions, the calendar features international days, sports and cultural events, holidays, festivals, etc. And as expected, classics like sales or Black Friday cannot be missing.

Qualifio has also selected the most important events of each month and included links to inspirational campaigns to illustrate the multiple possibilities. Over 9,000 professionals have already based their strategies on the dates indicated by the calendar.

As always, the calendar is downloadable, and it is possible to add it to your Google calendar to have it always available. To obtain it, simply visit the Qualifio website and complete a form to receive the PDF.