A highly controversial phenomenon in the entrepreneurial world, Uberization affects many startups by revolutionizing a market model. Seen as a natural trend of innovation and competition by some, or as massive job destruction by others, this Uberization of the digital…
There are companies that we have always known for our shopping needs, which suddenly disappear, others that merge to better withstand the headwinds, and still others that break the law and will have to pay a hefty price to make…
Some brands find themselves inadvertently caught up in conflicts or buzz that they didn’t initiate. This was the case for Casio, Rolex, Twingo, and Ferrari, which found themselves dragged into a conflict and a lovers’ spat between Shakira and Gerard…
InfoAdex has presented its annual study on advertising investment in Spain in 2023, which grew by 4.0%, reaching €12,700.8 million. The growth rate in 2023, for controlled media (formerly known as conventional media), was 3.7%, reaching €5,901.2 million. As a…
Internet, whether for innovations, fighting pirates, or selling groundbreaking ideas that have captivated the planet, continues to capture all attention and challenges us to do without it. Worldwide Outage “Not Caused” by Cyberattack The global internet outage that affected banks…
With the great excitement caused by the launch of Apple’s Vision Pro and the numerous reactions it has sparked, there was one response we did not expect: that of Mark Zuckerberg. The CEO of Meta posted a video on his…
The automotive market has been significantly impacted by the health crisis due to the shortage of electronic components. It also faces increasingly urgent demands to meet ecological constraints, necessitating a constant exploration of alternative solutions. Let’s focus on the automotive…
We cannot imagine the world without social networks: a statement that gains more strength every day thanks to the acceleration and continued use of various digital platforms. In this context of social media growth, Facebook has managed to remain in…
On Thursday, February 15, 2024, the auditorium of the Andorra La Vella Convention Center will be dressed to impress for the second edition of Andorra Masters, an event that promises to be a milestone in the world of marketing and…