A marketing professional cannot overlook the most prominent events of the year for their strategies. Using a calendar with events facilitates strategic planning and the execution of effective campaigns by anticipating and capitalizing on relevant events such as holidays, celebrations,…
Businesses are faced with the necessity to innovate and diversify their offerings to remain competitive. However, diving headfirst into this process is not advisable. Evaluating the relevance of product or service diversification is key but requires thorough strategic reflection. Here…
Optimizing employee performance To optimize the performance of your company, it is important to consider the needs of your employees. Focusing on the well-being of your employees always has an impact on their commitment and motivation. In this perspective, you…
For small and medium-sized enterprises (SMEs), hiring a full-time chief financial officer (CFO) can be a costly affair. However, part-time CFO services may be a viable solution for companies that need financial oversight without the expense of a full-time employee.…