Creating a website and knowing how to manage it is one thing, generating traffic is another. The visibility of your website on the web is a crucial aspect to animate and make your platform known. Here are some techniques to generate more qualified and substantial traffic.
What does traffic refer to? Traffic refers to the users who visit the pages of the website. It allows you to measure the performance of a website. But the number of visitors to your web pages should be equivalent to the number of opportunities your business has to generate leads and boost sales.
There are many tools available to precisely measure website traffic. Here are some web audience analysis tools you could use: Google Analytics, Matomo, AT Internet Analytics, Yandex Metrica, Adobe Analytics, Heap…
Conduct an audit of your website Like a struggling business, it is important to conduct a general audit of your site when it does not generate enough traffic. This way, you will identify all the factors to improve. First, conduct a technical audit to identify parameters that reduce its visibility. For example, you can check the loading speed of pages on desktop, tablet, and smartphone, for all browsers. Second, conduct a user experience audit. For example, you can ask a few visitors to your site to respond to a mini-survey to objectively identify factors that may potentially hinder them from completing the desired action. This audit will help you retain your visitors and convert them into customers. You can also prepare a list of proposals for each product, for example, for products not requested by customers.
Improve the indexing of your site in search engines To generate maximum traffic, you need to optimize your site for search engines, especially Google, Yahoo, and Bing. After the general audit, it is important to rigorously apply the new guidelines to allow search engine robots to effectively index your pages. This way, they will no longer report repetitive errors that often penalize the most visited pages by Internet users.
Increase backlinks A backlink is a link placed on another site, preferably related to the theme developed on your site, and pointing to one of your pages. Due to frequent updates to its algorithm, Google is becoming increasingly strict in this area. However, if you place your backlinks methodically, they will undoubtedly influence the positioning of your site in search results. For example, you can list your site in online directories, exchange links with other sites dealing with the same topic, join a Webring, offer articles to blogging sites with a large audience, or join an affiliate network.
Publish content regularly Regardless of what is said, search engine optimization (SEO) is one of the most effective ways to generate traffic to your site. It involves publishing quality content periodically. To facilitate the indexing of the main keywords of your site, simply create a “Blog” page and regularly publish optimized articles on these keywords. Be careful, if you overuse keywords, your pages will be penalized by search engines. Ideally, entrust the writing of articles to an SEO web writer who can provide you with optimized content.
Be present on social networks Today, social networks remain essential for the success of a traffic generation strategy. Sharing content on certain social networks like Facebook and X allows you to use word of mouth to reach a large audience. It is important to establish a strategy for effective management of the content and links you share with these sites. Also, consider advertising online on Google AdWords, LinkedIn Ads, and Facebook Ads. Less expensive than traditional forms of advertising (press, newspapers, television, radio…), these platforms allow you to quickly get a return on investment. But being present requires paying close attention to the messages you post.
Quality should never be neglected. Spontaneity is often based on emotion, which is not always good advice. Instead of reacting without any thought, wait to better understand the ins and outs. You will often find ‘it was a good thing I didn’t respond immediately’ when you see other Internet users being caught by false information or a rumor and making fools of themselves. Words may fly away, but writings remain according to the saying.
