In recent years, the internet has transformed into a pivotal tool for sales professionals. According to Fevad, in the third quarter of 2023, the e-commerce revenue for products and services combined reached 38.3 billion euros, exhibiting a 9.8% growth compared to the same period in 2022. Online retailers recorded over 573 million transactions, marking an annual increase of 5.2%. The sales volume influenced by inflation is now growing twice as fast as the transaction volume. The growth remains driven by services, maintaining a dynamic trajectory at 18%. The number of active e-commerce websites continues to rise, up by 9% compared to the third quarter of 2022, making the market increasingly competitive. Here are some tips to help you enhance sales through your website:
1. Design an Engaging and Professional Interface
Online sales platforms are multiplying and, for the most part, they look alike. Choose an interface in the colors of your brand, with dynamic display and original graphics. It is better to go through a professional specializing in website design than to use a “blog” interface which remains very unsellable. Of course, the price to pay will not be the same, but you will have a professional showcase that will allow you to differentiate yourself.
2. Optimize Your Website’s Search Engine Ranking
It is imperative to be visible on the internet. Choose the right keywords and enter them in the “title tags” of each of your pages. The goal is to anticipate the words typed by internet users in the search bar. The quality of your product sheets or the description of your services also play a role in your positioning on Google or on the main search engines. In all cases, to optimize your visibility, consider specifying in your keywords the category (real estate, IT, clothing…), the type of product or service (house, computer, pants…) and possibly its degree of use (only in the case of physical products) that is, whether it is new or used.
3. Engage with Customers
Do not forget to advise your customers on the qualities and advantages of your products or services. It is possible to test all the products that you offer for sale and post your own experience of use. Another solution is to call on experts, or even customers, who can, in the form of a tribune, give their opinions on the products. Interaction with your prospects can also be a winning strategy. Think about letting internet users write comments and react to the publication of your web content.
4. Implement a Multi-channel Strategy
If your e-commerce site remains essential for your communication, you should not only focus on it. Favor other media, which will contribute to customer loyalty. Social media are a crucial sales and communication channel. A Facebook page will allow you to address another audience and offer content that is less standardized than your website. Instagram or Pinterest can be very useful. Highlight your products on these networks, it will make it easier to engage your customers.
5. Leverage Images and Videos
The expression “a picture is worth a thousand words” is clearly verified in the e-commerce sector. To capture your customers, prioritize the insertion of beautiful photos on your site. They must be of high quality and accurately reflect the dimensions of the product. There is no point in cheating on the image format to make your product look bigger than it really is, because once the order is received, your customer can return it if they do not consider it to be in accordance with the sales promise. Offer several shots of the object so that your prospect can project themselves into their acquisition. Uploading video tutorials explaining the features and how to use your products or services is still a good solution to follow.
By following these tips, you can create a website that is both attractive and effective, helping you to sell more and grow your business.
