With over 2 billion websites in the world today, every site creator aims to expand their audience and outpace competitors. The simplest and most effective way to achieve this is by hiring an SEO Manager (or having highly effective training). Here are key elements about the role and required skills of an SEO Manager and why you should invest in the services of a web SEO expert.
It’s known that 75% of clicks from organic search on Google go to the top three results, making it a real challenge. Even though Google offers numerous pages, if a site is on the third page, it’s unlikely to be viewed. So, why hire an SEO Manager for your rankings?
An SEO Manager is a professional who helps improve your visibility in a search engine. SEO remains a task that requires special attention and knowledge. Therefore, someone who thoroughly understands SEO is needed. With the evolution of the internet and the increasing number of websites, hiring a web SEO expert can prevent your site from ending up in obscurity on the last pages.
Is it true that an SEO Manager should rely solely on their skills, or should they stay informed?
A web SEO expert must stay informed about new technological advancements, as SEO rules evolve frequently. They must also have a good command of search tools. Their writing ability must be top-notch so they can optimize keywords. Many rules in SEO must be followed, and hiring a professional can be wise. Knowing all the measures and pitfalls in the industry, they ensure that your ranking is done according to current standards.
What are the basic rules of good SEO?
A web SEO expert works closely with website creators. Their main role is to highlight a website and use specific techniques. Among these are identifying the target audience, selecting and updating keywords, optimizing the website, and creating links with partner sites or others.
What are the essential qualifications for an SEO Manager?
An SEO Manager must have undergone specific training in the web domain. They must have at least a Bachelor’s degree in computer science to perform SEO. However, being self-taught is not excluded. It may be wise, however, to choose someone with dual expertise who masters both the field of IT and commercial prospecting so that the traffic to your website is qualified.
Should professional experience in the SEO sector be taken into account?
Even though a degree in computer science is required to become an SEO Manager, other aspects should be considered. Becoming an SEO expert is not for everyone. Having a certain professional background in the web domain can provide assurance regarding the knowledge acquired by your future collaborator. Ensure they have all the required skills for the job on their CV and also during their job interview by asking them specifically about what they would do when starting the position.
