Connectif, known for being a Data First-focused marketing automation platform, has announced its integration with Oct8ne, the visual support chat for customer service in eCommerce. This integration allows users of both tools to enjoy enhanced real-time interaction services. Together, these…
There are multiple solutions for fostering customer loyalty, one of which is offering a gift. This option is open in numerous situations, whenever you want to make an impression or show appreciation: when a client visits your company, to launch…
The internet has revolutionized many communication practices, and brands have embraced new channels such as emailing and social media to build relationships with their customers and prospects. While new technologies have transformed an industry that had been stagnant for about…
Chatbots have become ubiquitous on websites and messaging platforms, serving as virtual assistants that engage with customers and provide instant support. These AI-powered tools have revolutionized customer service, offering businesses a range of benefits, including: 24/7 Availability: Chatbots can provide…
Value creation has evolved into more than just a business concept; it is a strategic imperative for companies aiming to thrive in a competitive environment. Value creation management involves proactively identifying and exploiting opportunities that drive growth, enhance customer satisfaction,…
With the rise of the “local food movement” and the growing popularity of “homemade,” consumers are seeking more than just meals; they seek authentic, sustainable, and personalized food experiences. This analysis examines the growing trend and explores how businesses and…
E-commerce has taken the business world by storm over the last decade, fundamentally changing how companies interact with consumers and generate revenue. In a constantly evolving landscape, staying at the forefront of trends is essential to maintain your business’s competitiveness.…
The world of consumer behavior is constantly evolving, driven by factors such as technology, social change, and environmental concerns. Businesses that thrive are those that anticipate and adapt to these trends. Here are the top 10 consumer trends that are…
Data is the new oil! Nowadays, this formula is commonly seen in specialized media, especially when it comes to Big Data. But what is Big Data beyond the buzzword? How can it serve consumers and help brands in terms of…