Connectif, known for being a Data First-focused marketing automation platform, has announced its integration with Oct8ne, the visual support chat for customer service in eCommerce. This integration allows users of both tools to enjoy enhanced real-time interaction services. Together, these solutions offer improved real-time interaction, leveraging the information gathered in chats to impact users with relevant communications across various channels.

This integrated approach enables eCommerce businesses not only to interact with their customers more effectively but also to create a personalization ecosystem to redefine the relationship between online stores and their consumers.

Here are the key features of the integration:

Tracking and data collection: Customers of both platforms can track how and when users interact with the chatbot, collect this information, and react automatically.

Cart abandonment prevention: Identification of users about to abandon their carts to automatically trigger the chatbot and offer incentives, thus improving conversion.

Advanced personalization: Connectif uses first-party data and AI to personalize communication in a hyper-personalized manner, while Oct8ne offers an experience similar to a physical store through its visual support chat.

Andrea di Palma, CEO of Connectif, emphasizes that “this integration marks a significant milestone in the evolution of customer experience in eCommerce. (…) With this integration, we offer users the ability to access valuable data and launch personalized actions in real-time, creating a direct impact on customer retention, satisfaction, and company profitability: we are confident that this collaboration will improve conversion rates of customers integrating both solutions by up to 30%.”