Throughout the history of social media, various platforms have become essential platforms for brands and influencers who want to reach a wider audience, promote products, create like-minded communities, improve engagement, and increase conversions, among other benefits. Networks such as Instagram,…
Myopia is one of the most common vision disorders, which refers to the inability to see distant objects clearly. But what does it mean when we bring it into the world of marketing? Marketing myopia is a concept that emerged…
In 2010, the potent weapon emerging from Silicon Valley surged into the American and European start-up scenes: Growth Hacking. It enables, with minimal resources, the activation of new growth levers. How does this technique still function today? Growth Hacking integrates…
Two options are available to project leaders (or business owners) who wish to conduct their market study: either conduct it themselves or have someone else do it. For various reasons, they may prefer the second option: lack of skills, time…
There are multiple solutions for fostering customer loyalty, one of which is offering a gift. This option is open in numerous situations, whenever you want to make an impression or show appreciation: when a client visits your company, to launch…
Cédric Ménier, from the crossmedia audiovisual creation company, shares his thoughts on the emergence of a new communication medium: video. Video, an unavoidable element With a narrative language combining rational understanding and emotional dimension, video content evokes feelings and creates…
After experiencing a brief downturn, the Oasis brand has managed to rebound and conquer the second spot on the soft drinks podium in just ten years. This achievement was attained through innovative and targeted marketing operations, cleverly integrating digital strategies.…
After two years of studying economics at the University of Tolbiac, Gaï Assouline entered the ESJ, the Superior School of Journalism. He then worked in film and television production, producing a number of shows for Paris Première. Through a series…
Enterprises are pulling out all the stops, with each innovation and idea aimed at developing their businesses and meeting human needs allowing us to look to the future with great Hope. Here’s a glimpse of some breath-taking news. Sunday Expands…
Businesses, much like the blue planet itself, are being rocked by opposing forces. What once seemed like a sustainable and high-growth activity has often become a headache. Here’s a look at the trials and tribulations of some companies grappling with…
The current realities of French businesses continue to present them with new challenges, requiring constant adaptation. However, business leaders remain optimistic and foster a genuine dynamism. According to INSEE, business creations in France decreased by 5.1% in January 2023. Nonetheless,…
Not all bad buzz originates from poor communication and has the same impact on a brand. Buitoni finds itself in a bad buzz situation that could cost it dearly, linked to contamination by the Escherichia coli (E. coli) bacterium in…