InfoAdex has presented its annual study on advertising investment in Spain in 2023, which grew by 4.0%, reaching €12,700.8 million. The growth rate in 2023, for controlled media (formerly known as conventional media), was 3.7%, reaching €5,901.2 million. As a…
Connectif, known for being a Data First-focused marketing automation platform, has announced its integration with Oct8ne, the visual support chat for customer service in eCommerce. This integration allows users of both tools to enjoy enhanced real-time interaction services. Together, these…
Information circulating on the internet is constantly evolving. Viral word-of-mouth spreads uncontrollably. For businesses, tapping into the online buzz requires acquiring new skills that must be continually updated. Becoming a benchmark, the annual Reech study aims to profile influencers, understand…
According to APCE statistics, only 15% of entrepreneurs receive support for their projects, and the rate of business acquirers seeking coaches during creation is almost non-existent. Since entrepreneurs do not easily seek out advisors, it is the advisors who will…
The professional blog has become a widely used communication tool in recent years. The uses of professional blogs are manifold. Attracting New, Targeted, and Qualified Clients Blogs have the advantage of being properly indexed by search engines. Their attractiveness depends…
Internet, whether for innovations, fighting pirates, or selling groundbreaking ideas that have captivated the planet, continues to capture all attention and challenges us to do without it. Worldwide Outage “Not Caused” by Cyberattack The global internet outage that affected banks…
Media Communication: Traditional Advertising Media communication, often referred to as traditional advertising, encompasses four main channels: print, television, radio, and cinema. Their communication approach is direct, extending beyond mere commercials to encompass a broader range of advertising methods. Media Communication:…
Are you looking to better understand your customers? Toluna presents “QuickSurveys,” the first self-service online survey solution for SMEs. About Toluna Founded in 2000, Toluna has become the leader in online survey panels and software. The company manages a community…
For good ideas to have maximum impact, they should ideally be reusable by other departments or domains than those for which they were originally intended. Is idea replication a good way to start a business? Saving time also involves seeking…
In today’s rapidly changing world, effective data management is essential for the success of any organization or project. The quality of collected data plays a fundamental role, directly influencing decision-making and operational efficiency. Faced with this scenario, tools that facilitate…
Last night, the Kansas City Chiefs prevailed over the San Francisco 49ers in the final game of the National Football League, better known as the Super Bowl. But this article isn’t about game tactics; it’s about one of the most…
With the great excitement caused by the launch of Apple’s Vision Pro and the numerous reactions it has sparked, there was one response we did not expect: that of Mark Zuckerberg. The CEO of Meta posted a video on his…