Throughout the history of social media, various platforms have become essential platforms for brands and influencers who want to reach a wider audience, promote products, create like-minded communities, improve engagement, and increase conversions, among other benefits. Networks such as Instagram, TikTok, and LinkedIn host information of interest to different target audiences, and the use of hashtags is essential on each of them to stand out.
Hashtags are elements of great help to ensure that published content, whether in feed, stories, or reels, has more visibility and better positioning. By including a hashtag related to the theme of a particular post, Instagram’s algorithm, for example, can take it into account and make it appear among the top results of the search displayed when clicking on that hashtag.
The 2024 Digital Report prepared by We Are Social in collaboration with Meltwater, which includes such interesting data as the following: the 30 most used hashtags on Instagram, TikTok, and LinkedIn worldwide since the beginning of these apps.
The 30 most used hashtags on Instagram The 30 most used hashtags on TikTok The 30 most used hashtags on LinkedIn The 30 most used hashtags on Instagram From the list of the 30 most popular hashtags on the social network worldwide, here is the Top 10:
#love #instagood #instagram #fashion #photooftheday #photography #art #nature #picoftheday #travel Like the previous year, the Top 10 had no major variations. All hashtags, except one, remained within the list but with slight changes in their positions. The most significant changes in the top are the inclusion of the hashtag “travel” in the 10th position and the exit of “beautiful,” which occupied the eighth place in 2023. This could indicate an increase in the trend of sharing travel experiences and destinations, something that can also be reflected in the fact that “nature” rose from ninth to eighth place.
On the other hand, there is a change in the use of the hashtag “instagram,” which went from the fifth place in 2023 to the third place in 2024. Although the hashtags “fashion” and “photooftheday” remain in the Top 10 of both years, there is a change in their position. In 2023, “fashion” was in third place, while in 2024 it falls to fourth. On the other hand, “photooftheday” moves from fourth to fifth place.
Here you can see the rest of the top 30: Table showing the ranking of most used hashtags on Instagram 2024 The 30 most used hashtags on TikTok If we analyze the history of TikTok, #FYP remains the most used hashtag, as it refers to the “For Your Page” section of the app, with 55.41 trillion posts, something that greatly exceeds the almost 35 trillion of the previous year. Appearing in this selection of TikTok can mean a boost in your content metrics. In fact, this desire of content creators is reaffirmed when observing that #ForYou remains in the number two position and that #Viral moved from the fourth to the third position with 21.68 trillion posts.
#FYPシ and #ForYouPage are in the fourth and fifth place respectively. The former had not entered the top 10 of the previous year, while the latter was in third place but has been displaced by #Viral. #ParaTi debuts on the list, occupying the sixth position, which was previously occupied by #Trending, which in 2024 falls to the tenth position. Meanwhile, #TikTok drops from fifth to seventh place. The widespread use of these types of hashtags reaffirms the fact that platform users seek to make their content reach as many people as possible through the algorithms of the video social network.
Another new member of the top 10 is #CapCut, which is in the eighth position with 6.11 trillion posts. CapCut is a mobile video editing application developed by ByteDance, the same company behind TikTok. The app is known for its variety of accessible and easy-to-use video editing tools, which has made it a popular choice among TikTok content creators, as well as accessing pre-designed video editing templates from the social network.
Table showing the ranking of most used hashtags on TikTok 2024 The 30 most used hashtags on LinkedIn LinkedIn, the quintessential professional social network, maintains the hashtag #India in the first place with a total of 67 million posts, slightly lower than the 67.3 million posts from 2023.
Table showing the ranking of most used hashtags on LinkedIn 2024 And, surprisingly, the entire top 10 remained exactly the same as presented in 2023.
