Email synchronization is a crucial part of digital marketing, and the question of the best time to send emails has been a constant concern for marketers. To answer this question, Omnisend conducted research using data collected between January 1, 2019, and December 31, 2021.
Omnisend is a comprehensive email marketing platform designed specifically for e-commerce. Highlighting its focus on intelligent automation, advanced segmentation, and detailed analytics, Omnisend allows marketers to customize campaigns, reach specific audiences, and improve conversion rates. With easy integration into popular e-commerce platforms, the platform has become a good choice for those looking to enhance their digital marketing strategies and maximize the effectiveness of their email campaigns.
Best Day for Email Delivery While timing is essential, sending a quality email at the wrong time can affect the campaign’s performance. Aspects such as cleaning up the contact list, optimizing the sending frequency, understanding the target audience, and paying attention to subject lines are equally important.
It is crucial to understand that the key lies in understanding your audience and sector. Adapting strategies based on this data, along with delivering relevant and quality content, will ensure the success of email campaigns at any time of the day or month.
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1.Best Days of the Week
The analysis reveals that Tuesday leads in open rates, reaching an average of 11.36%. However, Wednesday and Thursday are not far behind, recording rates of 11.33% and 11.29%, respectively.
In terms of click-through rates, Fridays and Sundays are the most effective days, with outstanding averages of 13.58% and 13.57%, respectively. Surprisingly, for conversions, Friday stands out again with superior performance.
This means that Tuesday to Thursday could be the best period to achieve high open rates, which are the ones we use for commercial shipments, while Fridays and Sundays are ideal for boosting clicks and conversions in email campaigns.
2.Best Days of the Month Days
10 and 24 stand out in terms of open rates, clicks, and conversions. These specific days show outstanding performance compared to the rest of the month. Additionally, there is an upward trend in the figures from the 20th day of the month, suggesting that this period could be strategic for achieving positive results in email marketing metrics.
3.Best Time of Day
At 8:00 p.m., the prime time is experienced, with an open rate of 59%. At 2:00 p.m., another highlighted moment, shows a rate of 45%, closely followed by 11:00 p.m. with 40%. As for click-through rates, the time slots from 5:00 a.m. to 6:00 a.m., as well as 5:00 p.m. to 6:00 p.m., are the most effective for achieving the desired interaction.
