Picture this: you’re patiently waiting to board your plane at an airport when you spot your photo on the front page of the newspaper. Your eyes then shift to the television screen. The presenter announces a “breaking news” and comments on the day’s news: a dangerous and unpredictable person is being fervently sought after by the police. That person is you, and your photo appears on the screen to confirm it. Tension rises! The loudspeaker warns of the presence of a criminal in the airport who matches your description in every way. Suddenly, you feel palpitations, your breathing becomes erratic… in short, you’re stressed out!
This is precisely the effect that Nivea sought to achieve in promoting its new No Stress deodorant. The ad, filmed with hidden cameras, put a few unsuspecting victims of Nivea’s marketing stunt to the test in Germany. The result: the viral video was a hit and was viewed over 3 million times in just a few days on YouTube. Somewhat Machiavellian as a communication technique!
Puma Deodorants Make the Right Choice with Grizi
Advertisers haven’t finished fighting over Antoine Griezmann! Under contract with Puma, the famous forward for the French national team and Atletico Madrid is creating a buzz with a new ad that you absolutely must see. Dedicated to the deodorants of the sportswear brand, this advertisement of over 1 minute and 30 seconds casts Antoine Griezmann as a quirky cupid.
A few weeks ago, we attended the launch party for the new Puma-licensed deodorants developed by L’Oréal.
And to support the “Puma Fragrances” range of deodorants-perfumes in the media, two ambassadors of the German sportswear brand, Usain Bolt and Antoine Griezmann, are featured in the advertisement below.
In the video, the French national team forward and the Jamaican sprinter exchange their respective celebrations at a pool party.
As for the media plan, the advertisement will be broadcast in two waves on television, one currently and the second in December. The channels involved? Terrestrial TV + TNT with targeting on sports, lifestyle, and music channels.
SHOP: Interested in getting one of the 6 deodorants from the Puma Fragrances range? Visit here (€11.85 for a set of 3).
A digital campaign launched by the Buzzman agency in which Antoine Griezmann helps you step up your game! From now on, you’ll think a little more about Puma when Griezmann celebrates a goal on the field…
The story behind the “Puma Deodorants – Griezmann Hotline” advertisement
During a first encounter, it’s not always easy to know when and how to go about it. Luckily, Antoine Griezmann answers your call and puts you in the best conditions to help you seal the deal with his legendary goal celebration gesture. And if Griezmann isn’t available, the scent of victory is within reach with the 6 new Puma Fragrances deodorants.
Produced by Iconoclast and directed by Ernest Desumbila, this funny and offbeat film will be released on the web from November 25th.
The advertisement was shared yesterday by Antoine Griezmann on his social media. On Twitter, the Atletico Madrid forward stated that he enjoyed filming it. “Had a great laugh making this video,” he wrote.
