Today, consumption is predominantly digital and often enjoyed from the comfort of one’s home. Movies and television series are consumed thanks to the increased presence of video streaming platforms, while traditional games now offer immersion right from one’s own living room. Regardless of the corner of this digital entertainment world, this evolution is driven by the integration of technology and perpetual innovation. In recent years, these changes have disrupted many habits.
The Cloud Offers Broad and Permanent Access
The days of going to a store to buy a movie or video game seem long gone. Today, cloud usage is constant, whether by platforms or users themselves. Technology has made every desire or request instantaneous. With impressive advancements in connection speeds in developed countries following the arrival of 5G and widespread deployment of fiber optics, platforms can offer more and more content and, importantly, options that continue to grow. Today, the majority of people wishing to benefit from the advancements of these platforms can enjoy fast, reliable, and almost infinite access to movies, video games, or any other file stored online and easily accessible.
The next highly anticipated innovation, cloud gaming, is expected to quickly become a well-established habit among gamers. Nowadays, most physical platforms do not allow for universal gaming, and it remains tricky to pick up where one left off without access to one’s console or computer. Cloud gaming is expected to change that, and recently, Xbox has been a pioneer in this regard. Like virtual reality and the entry of new players in the market such as Apple and Samsung, this technology is expected to be quickly adopted.
Online Gaming Platforms: Pioneers on Many Fronts
The integration of new technologies has undoubtedly allowed digital entertainment platforms to attract a new audience, but more importantly, to retain it. Being always at the forefront and at the heart of trends undoubtedly plays a key role in seeking this loyalty, and in this regard, online gaming platforms are pioneering. Whether it’s online casinos, poker, or even sports betting, the advancements are considerable.
In addition to offering a series of unique games like live games with real dealers or Crash & Mine Games, a platform can also differentiate itself from its competitors in other ways. Thus, the integration of virtual reality or other innovations helps to foster loyalty and position a site among the best in the market. For example, the success of adding VR was impressive in a game like F1 2023. Often similar from one year to the next, the video game received a new boost with VR, resulting in a more than 20% increase in sales in the ten days following its release compared to the 2022 version.
As you can see, technological transformations have completely disrupted people’s habits in terms of entertainment. The arrival of augmented reality is a striking example, but in the years to come, the rapid integration of artificial intelligence is likely to continue digital entertainment as a leading category. For example, global revenues estimated in 2025 thanks to artificial intelligence are estimated at $90 billion. The new world is coming!
