1. Find a catchy slogan.

Think of Apple’s “Think different,” Nike’s “Just do it,” or L’Oréal’s “Because I’m worth it.” These slogans are memorable and have become part of everyday language. For your company, find a short, catchy phrase that will stick in people’s minds.

2. Be audacious and humorous.

People are drawn to companies that are not afraid to be different. Take inspiration from companies like Adopte un mec or Le slip français, which have successfully used a combination of audacity and humor in their marketing.

3. Invest in public relations.

Get your company featured in the media by building relationships with journalists and bloggers. Attend industry events and issue press releases about your company’s news.

4. Create a compelling story.

People love a good story, so use storytelling to capture their attention. Share the story of your company’s founding, or the story of a customer who has benefited from your product or service.

5. Be disruptive.

Do something unexpected to stand out from your competitors. Lady Gaga is a master of this, from her meat dress to her bizarre music videos. For your company, think of ways to disrupt your industry and make people take notice.

6. Create a sense of urgency.

People are more likely to act if they feel like they’re missing out on something. Beyonce’s surprise album release is a perfect example of this. For your company, create limited-time offers or exclusive events to generate excitement.

7. Be authentic.

People can spot a fake from a mile away, so be genuine in your marketing. Don’t try to be something you’re not, or people will see right through you.

8. Be consistent.

Creating buzz takes time and effort. Don’t expect to become an overnight success. Be consistent with your marketing efforts and you will eventually see results.

9. Be patient.

Creating buzz takes time. Don’t get discouraged if you don’t see results immediately. Keep working hard and eventually you will achieve your goals.

10. Have fun!

Creating buzz should be enjoyable. If you’re not having fun, it will show in your marketing. So relax, be creative, and let your personality shine through.

By following these tips, you can create buzz for your company and attract new customers