Category Innovation

Publicis creates a massive personalized AI-based campaign to congratulate its 100,000 employees

Publicis Groupe has kicked off the new year by individually congratulating each member of its team through an unprecedented initiative: One-to-One Wishes. In this groundbreaking approach, 100,000 personalized thank-you videos were created using AI, one for each employee, underscoring the…

Read MorePublicis creates a massive personalized AI-based campaign to congratulate its 100,000 employees

ROI UP Group inaugurates a new Artificial Intelligence unit: “An effective and innovative complement”

ROI UP Group has announced the opening of its own business and research area in artificial intelligence, named Research & AI. Irene Horna, with over eighteen years of experience and recognized for her leadership in the SEO field, has been…

Read MoreROI UP Group inaugurates a new Artificial Intelligence unit: “An effective and innovative complement”