Last night, the Kansas City Chiefs prevailed over the San Francisco 49ers in the final game of the National Football League, better known as the Super Bowl. But this article isn’t about game tactics; it’s about one of the most emblematic aspects of this globally renowned sporting event: the advertisements aired during it.
Millions of people watch this game every year, with last year reaching a record-breaking 115.1 million viewers according to Nielsen data, making the Super Bowl a coveted platform for major brands. This year, companies have even paid up to $7 million (about €6.5 million) for 30-second slots. Let’s discover the best pieces from this edition.
CeraVe Deadpool 3 Doritos Dove Google Pixel 8 Gru, My Favorite Villain 4 Hellmann’s Oreo Uber Eats Verizon
“CeraVe” “Michael CeraVe,” created by the Ogilvy agency, was the advertising insertion for the skincare brand CeraVe. This spot stars actor Michael Cera, a familiar face in Hollywood who also played a significant role in the highest-grossing film of 2023: Barbie. It was a smart choice of character, exuding humor and charm in an ad where the celebrity claims to be the creator of CeraVe, while referencing cosmetic advertising clichés and even communicating with a narwhal.
The spot concludes by revealing that everything before was a piece created by the actor, with him saying, “it would be cool if people thought I did this,” under the skeptical gaze of the brand’s dermatologist experts. Here’s the extended version of the ad aired during the Super Bowl.
“Michael CeraVe” I CeraVe Super Bowl (Long Form) Additionally, to continue with the narrative, CeraVe has posted various humorous posts on its social media, distancing itself from its relationship with Michael Cera.
“Deadpool 3” Marvel presented the trailer for “Deadpool 3” (renamed as “Deadpool & Wolverine”). The highly anticipated installment continues the story of this eccentric and shameless superhero, introducing the iconic Wolverine and presenting him with new challenges.
“Deadpool & Wolverine | Official Teaser | In Theaters July 26”
“Doritos” The American snack brand presented a fun spot advertising their Doritos Dinamita. Actress Jenna Ortega appears in the supermarket shopping with her grandmothers, named Dina and Mita. When Ortega’s character leaves them alone to fetch a forgotten item, the two women notice a bag of Doritos Dinamita, the last one left, but a boy grabs it before them. This prompts both of them to embark on a crazy chase, worthy of any action movie, to get the snack.
“Dina & Mita (Extended Cut)”
“Dove” Dove’s ad spot is an ode to all those failures, falls, or hits that make up sports evolution and without which there would be no progress or overcoming. Additionally, the brand reaffirms that it’s not these hits that cause girls to quit sports, but rather low self-esteem about their physical appearance, a problem that causes 45% of girls to quit sports at the age of 14.
“Hard Knocks: A Dove Film | #KeepHerConfident”
“Google Pixel 8” Google is a regular presence in Super Bowl advertising breaks, and this year, they focused on the accessibility features of their Google Pixel 8 through a piece created by the Gut Miami agency and Google Creative Lab titled “Javier in Frame.”
The spot, directed by blind filmmaker Adam Morse, showcases the “Guided Frame” feature, which helps blind or visually impaired people take photos by giving them instructions on how to take the picture.
“Javier in Frame | Google Pixel SB Commercial 2024”
