This campaign to save a contestant of OT gets the support of brands: the triumph of “#saveschiara”

The nominees for this week on Operación Triunfo, the participants, are receiving immense support from their followers, especially Chiara, “Kiki” to her friends. The fans of the contestant started a call to the brands on X to vote “save Chiara” on the OT application.

Since last Monday, Lucas and Chiara were nominated in gala 9 of the program streamed on Amazon Prime Video, social media has been flooded with comments and videos of the contestants. The followers of the show, known on social media for their high level of fanaticism for Operación Triunfo, have once again made their mark. The “kikistas” (fans of Chiara) fully rallied to save their favorite, even going out to put up posters on the walls of the city of Barcelona, contacting different brands in the country via X, or putting up a video on one of the screens in Times Square. How did they do it? It’s through an application called TSX owned by TSX Entertainment where you can upload a video or an image from your gallery to be seen on one of the screens of Times Square from anywhere in the world. The application allows you to choose the time the ad will appear and notifies you two and ten minutes before. Moreover, you don’t need to specifically go to New York to see it, as they have a live broadcast where you can see what’s being played on the screen.

Meanwhile, in Spain, the campaign to save Chiara continues. The menorcan born in Newcastle (UK) has conquered the hearts of the viewers to unsuspected limits. Movistar Plus was contacted by one of the fans of the contestant to ask for their vote. Once achieved, the user uploaded the screenshot to X, Movistar Plus responded “Kikismo or barbarism”, one of the most repeated phrases among the kikistas.

The OTFans have done an exhaustive job searching for images and videos of Chiara to call on the major X accounts and brands to vote for her, such as Mahou: The school notes platform, Wuolah, has also received many mentions to vote for Chiara, but here the CM of the X account left his decision in the hands of the fans: “You will decide my vote”. Later, he posted a publication with the final verdict: Alpro, one of the brands that sponsors the program and is part of the contestants’ diet, also wished luck to the contestant, a staunch fan of Alpro’s Lime-Lemon flavor.

Another user on X contacted AliExpress showing images of the contestant with glasses supposedly acquired on the marketplace, and evidently, they got a response: Here we can see that not only are we surprised by this campaign of the followers of the menorcan, but the brands are too. However, not all are betting on Chiara. For example, Platanomelón made its appearance betting on Lucas, since one of their products is called the same: The supermarket sector has also shown its support, like Aldi, showing its vote in the application. And even the fans have consulted the RAE how it should be written: Not only brands are hooked on Operación Triunfo, but influencers of the caliber of Laura Escanes supporting Chiara: Or Ibai Llanos, supporting the contestant Paul Thin, who has expressed his interest in the world of streaming and video games on numerous occasions, in addition to having participated in famous streaming content series like Marbella Vice, a GTA V Roleplay server. He also supported Ibai’s eSports team: Koi.

And more and more brands and influencers are joining this “campaign” of Operación Triunfo fans to save their favorite contestants, which at first glance, seems to have an effect. It remains to be seen how far they’ll go.

Share your love
lbm@marketing
lbm@marketing
Articles: 378

Leave a Reply

Your email address will not be published. Required fields are marked *