It might seem easy to create a digital business website! But the reality is quite different when it comes to attracting a large number of clients and making your business a rising star. Beware of the pitfalls that await you on the web! Here are 10 mistakes to avoid when launching your digital business.

1. Doing Everything Alone: A website is a vast platform that requires expertise in multiple domains. Don’t overestimate yourself! It’s better to seek assistance from an external provider than to overlook certain aspects.
2. Not Budgeting Enough: Creating a website incurs numerous expenses, both direct and indirect, often overlooked. This includes hosting, personnel, advertising… If you don’t budget enough funds, you’ll find yourself in debt or short of money even before launching your platform.
3. Ignoring the Competition: A website attracts many visitors, including competitors! They will try to identify what works in your business and adapt it to theirs. Don’t panic and remember that if you continue to act in the same way, there’s no reason for your loyal visitors to abandon you.
4. Using Too Many “Gadget” Services: There are countless tools to facilitate the creation and management of a web space. However, be careful not to overdo it. This can spoil the user experience of your site, lengthening page loading times and increasing the number of errors.
5. Neglecting Your Early Visitors: At the beginning of your cyber journey, every visitor to your site will be invaluable. Don’t hesitate to ask for feedback: implement a questionnaire to find out what they would like to see improved on your platform.
6. Not Making It Easy for Visitors: Ensure to ease the path for visitors to reach your goal. If you hope to be contacted, highlight your contact information. Visitors should not have to think to find what they are looking for. Don’t hesitate to provide call-to-action buttons.
7. Copying Ideas from Other Sites: Wanting to imitate what is popular may seem normal. However, offering an existing concept without improvement never works. Remember that users are loyal to their habits; they will not leave their favorite site unless you offer something better.
8. Only Thinking About Profits: The internet can bring you a lot, that’s a fact. You will need to focus primarily on the evolution of your business to reap the rewards of your hard work. Advancing solely to create buzz or to maximize profits seems to lead to failure.
9. Not Accepting Advice: You will receive numerous criticisms. This does not mean that your concept is bad, only that it can be improved. Therefore, consider how to apply these ideas and thank the users who give them to you. This will show them that you are listening to them.
10. Overestimating the Internet Medium: While the web is often considered a magical genie that fulfills all wishes, it is, of course, a myth. As of March 2021, there were no less than 1.84 billion websites worldwide, and the number continues to increase, with only a few hundred being globally known. Staying realistic and progressing at your own pace remains the best way to fully benefit from this medium.