The American company Cardstore, specializing in personalized greeting cards, created quite a buzz online. Its executives posted a fake job offer in the press… only to conduct a video interview with some of the applicants who thought they had been selected for a “Director of Operations” position.

However, it was actually a massive stunt aimed at promoting the company before Mother’s Day, an important event for sending cards… These videos show, as the conversation progresses between the fake recruiter and the candidates, that they become increasingly shocked at the more detailed description of the position. No vacation, virtually standing by 24/7, and above all, no pay! The job also requires excellent negotiation skills and a medical degree. At the end of the interview, the fake recruiter reveals the prank. The coveted position is, in fact… that of millions of women, as it is the role of a stay-at-home mother!

The candidates’ anxiety turns into bursts of laughter and emotion.

It was the first time Cardstore played the hidden camera card, and it was quite a success!

The video “World’s Toughest Job” (#worldtoughestjob) has been viewed over 6 million times.