Tag Start-ups

These start-ups specialized in unusual connected objects

Innovation

With the advent of digital and information technologies, numerous French and international start-ups are developing innovative applications and connected objects. Facilitating the daily lives of individuals, these connected objects are often original. Equipped with various applications aimed at the general…

lbm@marketing
February 15, 2024

[Marketing] The New Force of Start-ups: “Growth Hacking”

Marketing

In 2010, the potent weapon emerging from Silicon Valley surged into the American and European start-up scenes: Growth Hacking. It enables, with minimal resources, the activation of new growth levers. How does this technique still function today? Growth Hacking integrates…

lbm@marketing
February 14, 2024