There are companies that we have always known for our shopping needs, which suddenly disappear, others that merge to better withstand the headwinds, and still others that break the law and will have to pay a hefty price to make…
Brands are constantly striving to be in the spotlight, whether by changing their names, economic and financial strategies, or relocating to France. They exist in a whirlwind, aiming to reconquer or retain customers. Let’s focus on brands with innovative ideas.…
Adapting to consumers’ time constraints and linked to new food trends, snacking is experiencing a meteoric rise. To recall, snacking refers to “eating ready-made and standardized dishes outside of regular meals.” More broadly, this term now applies to sandwiches, hot…
In the digital age, consumer purchasing behavior has radically changed. To ensure the sustainability of a company’s business activity, it is important to develop a reliable marketing strategy: product personalization. What does this service entail and what real benefits does…