Over the past 20 years, the field of the web has continued to progress. While marketing seems to adapt to each advancement related to the Internet, it turns out that this adaptation also aligns with customer expectations. The concept of…
Reaching your target audience is easiest when you offer something engaging, surprising, and buzzworthy (while staying true to your business values). The film industry excels at this, whether through creating hype on social media or executing extensive street marketing campaigns.…
Good news for Alphabet, the parent company of Google, which announced an 11% year-over-year increase in its revenue in its third-quarter 2023 results presentation, from $69.062 billion (3Q 2022) to $76.693 billion (about $72.4 billion euros). Advertising on Google Search…